Associated Motorways (Private) Ltd (AMW) proudly partnered with the National Youth Services Council for the Annual Youth Sports Fest held at Diyagama Stadium, marking 35 years of empowering youth through sport. The event was further elevated by the presence of AMW’s management and senior officials, whose participation reflected the company’s strong commitment to youth development and community engagement. The occasion was graced by Mr. Jawahar Ganesh, Managing Director of AMW; Mr. Tanuj Edwards, Managing Director & CEO of Orient Insurance; Mr. Shusaku Sato, Head of Yamaha; and Mr. Udara Gunasinghe, Head of Marketing at AMW, adding significant value and leadership presence to the celebration.
The three-day sports festival was filled with energy, teamwork, and inspiring performances, creating a platform for youth to excel and be recognized. As an official partner, AMW played an active role in enhancing the overall event experience, supporting both the sporting activities and the wider celebration of youth development.
AMW showcased its leading brands Suzuki, Nissan, and Yamaha through engaging onground activations and vehicle pop-ups, giving visitors the opportunity to explore the latest models while enjoying the vibrant atmosphere of the sports fest. These displays added an interactive element to the event, attracting strong interest from participants, spectators, and families.
Recognising Outstanding Performance
One of the most memorable moments of the Youth Sports Fest was the recognition of exceptional athletic achievement. AMW proudly awarded:
- A Yamaha FZ V2 to the Best Male Athlete
- A Yamaha RAY ZR 113 Disc scooter to the Best Female Athlete
These awards celebrated discipline, hard work, and outstanding performance, inspiring young athletes to continue striving for excellence.
Partnering with the National Youth Services Council reflects AMW’s continued commitment to supporting initiatives that empower youth and promote healthy, active lifestyles. By encouraging sportsmanship and recognizing talent, AMW reinforces its belief in investing in the future generation.
The Annual Youth Sports Fest 2025 stood as a powerful reminder of the impact of sports in shaping confident, driven, and resilient young individuals. AMW is proud to have been part of this meaningful celebration and remains dedicated to supporting youth-focused initiatives that inspire future champions across Sri Lanka.